Foods

Health

Hair Care

Body Care

About us

The Wellness Initiative

We are a distribution hub dedicated to empowering independent health stores, pharmacies, delis, and Spars across South Africa. Our mission is to ensure that your shelves are stocked with the best local and emerging brands, enabling you to expand your offerings and meet the evolving needs of your customers.
We take pride in our personalised approach to distribution, offering comprehensive store support, team training, and a partnership that prioritises your success.

Team Training,
Store Support

No MOQ
per delivery

R90 flat rate for delivery

PMT 15 days
from invoice

Register Here

Monthly Deals

-20%
Quick view

Sprezzatura – Cellucut – 2m pack

SKU: SWLF-02-CT-SU-1
-20%
Quick view

Sprezzatura – Weight Loss Formula – 3m pack

SKU: SprezzWL-3M
-20%
Quick view

Sprezzatura – Weight Loss Formula – 1m pack

SKU: SWLF-02-CT-SU
-20%
Cellucut
Cellucut Back
Quick view

Sprezzatura – Cellucut – 1m pack

SKU: SCC-60-BT-SU
-20%
Quick view

Defiance™ – Joint & Mobility Collagen Unflavoured – 20s

SKU: SDUF-20-ST-SU
-20%
Quick view

Defiance™ – Joint & Mobility Collagen Rooibos & Elderflower – 20s

SKU: SPER-20-ST-SU
-20%
Quick view

Defiance™ – Joint & Mobility Collagen Watermelon & Mint – 20s

SKU: SDWM-20-ST-SU
-15%
Quick view

African Excellence – Hair, Braid & Scalp Spray – 125ml

SKU: AESPRAY125

Recently Added

New
Quick view

African Excellence – Body Butter fresh lemongrass 250ml

SKU: AEBUTTER250
New
Quick view

African Excellence – Body Wash fresh lemongrass 250ml

SKU: AEWASH250
New
Quick view

Noobeing Focus 300ml X 12

SKU: TN101003
New
Quick view

Noobeing Boost 300ml X 12

SKU: TN101002
New
Quick view

Burgess & Finch Marjoram Oil 10ml

SKU: BF-MARJORAM
New
Quick view

Burgess & Finch Cypress Oil 10ml

SKU: BF-CYPRUS
New
Quick view

Good Mood Labs Lugol’s Iodine 5%

SKU: GML-LUGOLS
New
Quick view

Good Mood Labs Ashwaganda 500 30’s

SKU: GML-ASH
This is us

Meet the team

Drue
Managing Director
Meet Bianca
Bianca
Head of Sales
Wharda
Operations Support
Rentia
Gauteng Sales
Let's Talk
Testimonials

Why People Love Us

The Wellness Initiative has been instrumental in the launch of our Hair Care brand. Their dedicated team provides outstanding support, ensuring we have the tools to succeed. Their commitment to both retailers and consumers is evident in every interaction.
PeteAfrican Excellence Co-founder
Working with TWI as our sales, distribution, and product development partner for Hello Health has been an absolute game-changer. Their expertise in key account management, R&D, attention to detail, and proactive approach have allowed us to strengthen relationships with top retail accounts and bring innovative products to market seamlessly. The team's dedication to understanding our vision and delivering tangible results has been invaluable. We highly recommend TWI to any brand looking to scale efficiently and effectively.
Tarren and TeganHello Health
Thanks for the wonderful service. Super excited to be dealing with you and your company.
CarloWinkel Distribution
WOW Thank you so much. This is amazing service. If only more providers are so jacked up. Really appreciate all the help from the team.
BrendonThe Oak Tree